Amazon User Study 2018

See what Amazon consumers care about most when buying from third-party sellers.

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This study is based on a survey of more than 1,500 Amazon users’ habits and preferences. In this eBook, you’ll discover:

How often customers browse and purchase on Amazon

The most important factors that drive sales

How many customers use mobile devices for purchasing

The impact of good ratings and fast shipping

Section 1

Browsing vs. purchasing on Amazon

Section 2

The frequency of online shopping

Section 3

Mobile vs. desktop purchases

Section 4

The Amazon experience

Section 5

Amazon customers’ shopping habits

Section 6

The importance of price

Section 7

Ratings and reputation

Section 8

Amazon shipping

Section 9

Fast and free shipping

Section 10