The 2021 Amazon Back-to-School Playbook

The 2021 back-to-school (BTS) season kicked off earlier than ever this year, with Amazon's June Prime Day event drawing parents and students to the platform to stock up on key items for the coming school year.

Shoppers are anticipated to spend an average of $1,333 this BTS season. Do you have a plan in place capitalize on the demand?

In this comprehensive playbook for brands and retailers on Amazon, learn how to optimize your advertising, pricing, content, and more to engage shoppers and maximize back-to-school sales.

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What’s Included in the Playbook?

  • How to leverage ad campaigns and shopping experiences that resonate with BTS shoppers’ needs
  • Tips for optimizing pricing at the ASIN level, as well as product listings and BTS-themed landing pages for ad campaigns
  • Ways to incorporate technology to manage inventory and plan for spikes in demand around top-performing SKUs
  • Insights into popular BTS products and best practices for selling textbooks

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