The Amazon Advertising Playbook for Sellers and Brands
Amazon’s advertising business is growing at an impressive pace, becoming the No. 3 digital ad seller in the U.S. behind the longtime leading advertising players, Google and Facebook.
Constantly rolling out new features and ad types to the Amazon Advertising suite, the company’s deep focus on its ad capabilities reveals that it is optimizing its ad portfolio for both 1P and 3P sellers on an ongoing basis.
Whether you are a third-party seller or first-party brand or retailer, this eBook provides innovative best practices for Amazon’s key ad offerings, how you can tailor them to your specific operation, and effectively measure campaign performance.