The Amazon Advertising Playbook for Sellers and Brands

Amazon’s advertising business is growing at an impressive pace, becoming the No. 3 digital ad seller in the U.S. behind the longtime leading advertising players, Google and Facebook.

Constantly rolling out new features and ad types to the Amazon Advertising suite, the company’s deep focus on its ad capabilities reveals that it is optimizing its ad portfolio for both 1P and 3P sellers on an ongoing basis.

Whether you are a third-party seller or first-party brand or retailer, this eBook provides innovative best practices for Amazon’s key ad offerings, how you can tailor them to your specific operation, and effectively measure campaign performance.

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What’s Inside the eBook?

  • Set-up details and advanced strategies for traditional Amazon advertising types such as Sponsored Products and Sponsored Brands
  • Unique methods to apply non-traditional advertising techniques into your overall Amazon strategy
  • Ways you can master keyword structure and research, as well as negative keyword harvesting
  • The importance of ad-specific metrics and how to track them, with a specific lens on lowering your ACoS

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