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How Brands Can Win on Amazon’s 3P Marketplace
For Private Label, 1P, and New-to-Amazon Brands

Brands today realize Amazon’s critical role in their overall e‑commerce strategies, but operating on the marketplace poses a unique set of challenges, from unauthorized sellers to counterfeits to brand value.

Is an Amazon third-party (3P) strategy right for your brand? What are the operational differences between Vendor Central and Seller Central? What are the advantages for brands to becoming a 3P seller?

In this playbook, our team of Amazon experts have compiled proven strategies to help you effectively navigate the 3P channel, protect your brand’s marketplace representation, and increase profitability.

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What’s Revealed in the Playbook?

  • Common challenges brands face on Amazon and strategic ways to overcome them
  • The benefits and specific areas of focus that brands should be aware of and understand for a direct-to-consumer selling model
  • Strategies brands can utilize to successfully navigate the third-party marketplace and maintain control
  • Opportunities for 3P brands to acquire new customers, increase sales volume, and preserve your brand value

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