Feedvisor

Amazon Advertising Basics
A Beginner’s Guide to Getting Started

Have you been thinking about advertising on Amazon but aren’t sure where to begin?

Feedvisor data shows that 66% of product searches begin on Amazon as opposed to Google or Facebook.

With this influx of consumers, sellers need to leverage creative ways to differentiate their products, and Amazon Advertising is a great place to start.

In this comprehensive guide, Feedvisor’s Amazon experts detail how to strategically prepare for advertising, set up and launch your first campaigns, and understand ad spend allocation and keyword impact.

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What’s Inside the Guide?

  • Details on defining the business goals you want to accomplish with Amazon Advertising and steps you can take to optimize in advance of pushing campaigns live
  • Sponsored Products 101, everything you need to know about Amazon’s most popular ad type
  • A detailed workflow to launching your first campaign and tracking results
  • Insights on the role keywords play in your ads and how to leverage them to appeal to your target audience
  • A basic overview of ad spend allocation and identifying campaign budgets

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