Brands & Amazon: Insights, Opportunities, and Concerns in the Age of E-Commerce

With an ever-increasing number of sales transactions taking place on Amazon, brands —who want to be where their customers are— are taking note.

Brands, who have historically been hesitant to sell on the platform, recognize the opportunity that it presents to acquire new customers, strengthen their identities and increase awareness, and drive incremental growth.

We surveyed over 500 leaders of large brands across the United States and compiled the findings in this first-of-its-kind report. The report uncovers in-depth data behind brands and their relationships with Amazon.

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What Will You Discover in the Report?

  • A detailed breakdown of brands that are and are not selling on Amazon, and the motivating factors behind their decision
  • Annual revenue and monthly ad spend figures for brands on Amazon
  • Statistics on the leading opportunities and challenges for brands on Amazon
  • Details surrounding brands’ selling models — such as 1P, 3P, or hybrid — and why brands are interested in branching out to the 3P marketplace
  • Compelling insights related to advertising, pricing, and preserving brand value

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