The 2019 Amazon Consumer Behavior Report

Amazon holds a great deal of influence over the decisions consumers browsing and buying on its platform make. Sellers and brands operating on Amazon can take proactive measures to optimize the customer experience, driving engagement and incentivizing conversion.

To uncover what consumers care about most when buying on Amazon, we surveyed over 2,000 U.S. consumers regarding their online shopping habits, preferences, and trends.

The report uncovers in-depth data behind how often consumers visit and make a purchase on Amazon, the most important factors that drive sales, perceptions of ads and private label brands, Prime membership status, plans for online shopping events such as Cyber Monday, and more.

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What’s Inside the Report?

  • Compelling insights regarding consumer loyalty and the role Amazon plays throughout the consumer buying journey
  • How Amazon is influencing product search and how satisfied consumers are with their searches
  • Prime membership statistics, including how many consumers participate and the top benefits of the program
  • Qualitative feedback of what consumers really think about ads and private label brands on Amazon
  • Insights on consumers’ plans for annual shopping events such as Prime Day and what drives consumers to buy on these specific days

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