Nearly half (48%) of current Prime members plan to make a purchase during this year’s Prime Day.

Now is the time to start strategizing around how to make sure that Prime Day is both successful and profitable for your Amazon business — and capitalize on the loyal consumers who anticipate making a purchase during the global shopping event.

In this data-backed playbook, receive insights on consumers’ plans for the event, tactics to achieve your sales goals, and strategies to optimize your store across pricing, advertising, inventory, and more.