The Generation Series

How to Appeal to Gen Z Consumers on Amazon

Digitally native with an acute attachment to their mobile devices, Gen Z consumers are unlike any other generation that precedes them.

As this cohort begins to enter the workforce, with $44 billion in spending power, capturing their attention and dollars will be critical to your online business’s long-term success.

Discover the key characteristics of Gen Z consumers and their buying habits to help inform your marketing strategy and drive shopper loyalty.

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What’s Revealed in the Guide?

  • Fundamental traits of Gen Z consumers and elements of their shopping behavior on Amazon
  • Strategies to optimize your digital content for mobile and social channels
  • Ways to position your products, brand story, and online presence to resonate with Gen Zers’ values and interests
  • Actionable insights and statistics you can leverage to capture and retain their elusive loyalty

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