Wielding $600 billion in annual spending power, with a preference for digital shopping channels, 91% of millennials agree that they are more likely to buy products from Amazon over other e-commerce sites.

To win the hearts — and wallets — of this critical consumer segment, sellers and brands must gain an understanding of millennials’ unique wants and needs.

In this compact guide, discover key characteristics of millennial habits on Amazon to help inform your marketing strategy and ultimately earn their coveted loyalty.