With the absence of Prime Day in July and the persistent uncertainty around how students will continue their education, back-to-school (BTS) sales have been slow to take off this year.

To prepare for both at-home and in-school learning, BTS shoppers plan to spend more than ever before — and 43% say they will do more of their shopping online, according to the National Retail Federation.

In this dedicated playbook, discover the impact of COVID-19 on BTS shopping and learn how to adapt your marketing, pricing, and inventory strategies to resonate with consumers and capture demand.