The Amazon Competition Playbook

Hosting nearly 3 million active sellers and 2 million brands, Amazon is a densely saturated market and competition is fiercer than ever.

Merchants on the platform are battling to not only outpace one another but also Amazon, with 44% of sellers citing direct competition with Amazon as a leading concern.

In this playbook, uncover every layer of competition that exists on Amazon, as well as strategies to increase your market share, drive sales, and win back demand.

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What’s Revealed in the Playbook?

  • A detailed breakdown of Amazon’s competitive sphere, including competing, complementary, and substitute products
  • Striking statistics around the challenges, opportunities, and growth of sellers and brands on Amazon
  • Actionable steps to performing a competitive analysis, plus the key metrics to regularly monitor
  • How to beat Amazon for the Buy Box and compete with its private label brands

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