Hosting nearly 3 million active sellers and 2 million brands, Amazon is a densely saturated market and competition is fiercer than ever.

Merchants on the platform are battling to not only outpace one another but also Amazon, with 44% of sellers citing direct competition with Amazon as a leading concern.

In this playbook, uncover every layer of competition that exists on Amazon, as well as strategies to increase your market share, drive sales, and win back demand.