This holiday season, online retail is slated to increase nearly 15% versus last year.

To capitalize on that growth, as well as the surge in search volume and sales, retailers and brands on Amazon need a detailed go-to-market strategy.

The stakes are high and every minute detail matters. From securing your inventory position and optimizing your product detail pages to pricing competitively and advertising strategically, this playbook has your must-know holiday prep checklist for Amazon.