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The Amazon Holiday Readiness Playbook

This holiday season, online retail is slated to increase nearly 15% versus last year.

To capitalize on that growth, as well as the surge in search volume and sales, retailers and brands on Amazon need a detailed go-to-market strategy.

The stakes are high and every minute detail matters. From securing your inventory position and optimizing your product detail pages to pricing competitively and advertising strategically, this playbook has your must-know holiday prep checklist for Amazon.

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What’s Revealed in the Playbook?

  • Best practices to optimize your inventory management processes during the lead-up to holiday selling
  • Key dates you need to know this holiday season
  • Steps you can take now to maximize your ad performance, including details on Amazon’s new 7-Day Deals
  • How to leverage AI-powered technology to fuel holistic performance across the key areas of your business during peak shopping times

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