The drastic increase in consumer adoption of online shopping, driven by the COVID-19 pandemic, has set the stage for what is expected to be the biggest and most critical Q4 in e-commerce history.

With e-marketplaces, namely Amazon and Walmart, projected to grow 32%–35% in Q4 alone, the stakes have never been higher.

To capitalize on this growth opportunity, as well as the surge in search volume, brands and retailers need a detailed go-to-market strategy. This playbook has your must-know holiday prep checklist for Amazon.