The Amazon Reputation Management Playbook
How to Improve Your Feedback, Ratings, and Reviews

How do you handle seller feedback and product reviews that customers submit regarding your performance and products? Do you have a process in place to ensure you are responding in a timely manner?

Your actions and responses can greatly impact your overall reputation on Amazon, so it is critical that you know how to proactively prevent negative feedback and drive positive engagement, all according to Amazon’s requirements.

In this playbook, we provide expert-curated strategies to improve your feedback, ratings, and reviews on Amazon, which, in turn, will enable you to establish marketplace credibility and ensure positive customer experiences.

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What’s Inside the Playbook?

  • Clear explanations of the frequently confused “feedback,” “ratings,” and “reviews” terms and how they each differ
  • A breakdown of Amazon’s rating and review system and what actions are prohibited on the marketplace
  • Real examples of why feedback is important and how you can proactively prevent negative feedback
  • Strategies to promote product reviews on your Amazon detail pages and respond to negative ones

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