Amazon has solidified its dominance as not only an e-commerce destination but also a search engine. As more brands and retailers establish a presence on the platform, maintaining visibility and healthy product rankings can seem nearly impossible.

With 44% of consumers scrolling through two pages or less of Amazon search results, establishing an executing a meticulous SEO strategy is imperative to your product’s discoverability.

This playbook includes a detailed overview of how Amazon’s search algorithm works as well as Amazon SEO best practices and insights to drive higher rankings and improved engagement for your products.