64% of sellers make more than half of their total e-commerce revenue from Amazon.

More and more sellers are placing Amazon at the center of their online strategies, noting the ROI and access to a wide consumer base it provides.

To help sellers benchmark their performance on the marketplace, we surveyed a diverse group of Amazon sellers regarding their revenue and profit figures, advertising plans, goals for the year, areas of concern, and more.

This report aims to provide actionable insights on how sellers are doing relative to their competitors and sheds light on where they can optimize their businesses.