Advertising on Amazon is complex and ever-evolving. However, 51% of sellers specified advertising as the area of their business they most want to improve over the next year, demonstrating their commitment to optimizing their ad strategy, performance, and budget.

This guide outlines the five most problematic mistakes that Amazon advertisers make, sometimes without even realizing it. By implementing the in-depth solutions that we have outlined, you can significantly decrease your wasted ad spend and reinvest that capital in new, profitable campaigns.