Over a quarter (28%) of brands on Amazon cite defense against counterfeits as one of their top challenges associated with operating on the marketplace.

Following the departure of numerous name brands from its platform, Amazon has recently upped its efforts to combat the rampant counterfeit problem on its platform. However, brands must also take their own measures to preserve their brand equity and customer experience.

In this comprehensive guide, Feedvisor’s Amazon experts outline the numerous programs and policies brands can leverage on Amazon to prevent counterfeit activity and sustain their reputation.