Amazon Counterfeits:
How to Protect Your Brand

Over a quarter (28%) of brands on Amazon cite defense against counterfeits as one of their top challenges associated with operating on the marketplace.

Following the departure of numerous name brands from its platform, Amazon has recently upped its efforts to combat the rampant counterfeit problem on its platform. However, brands must also take their own measures to preserve their brand equity and customer experience.

In this comprehensive guide, Feedvisor’s Amazon experts outline the numerous programs and policies brands can leverage on Amazon to prevent counterfeit activity and sustain their reputation.

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What’s Revealed in the Playbook?

  • Everything you need to know about Project Zero, Amazon’s initiative designed to curb the sale of counterfeits
  • Key highlights from Amazon’s policies around anti-counterfeiting and intellectual property
  • Innovative steps you can take to further solidify your brand presence and establish consistency in the market
  • Requirements and enrollment information for Amazon’s various brand services

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