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Brands and Amazon in the Age of E‑Commerce

A Report Based on a Survey of 1,000+ U.S. Brands

66% of consumers begin their product searches on Amazon, revealing that modern marketplaces are disrupting the e‑commerce landscape, with Amazon at the forefront.

As consumers increasingly turn to these digital destinations for every stage of their purchase journeys, having a marketplace presence is imperative for brands today.

This report examines over 1,000 U.S. brands and their dynamic relationships with Amazon, as well as their goals, sentiments, and strategies for navigating today’s retail ecosystem.

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Key Findings at a Glance

  • 73% of brands advertise on Amazon, up from 57% last year.
  • 83% of brands see at least a 4x return with Amazon Advertising.
  • 54% of brands selling on Amazon said e-commerce marketplaces are their greatest source of opportunity.
  • And 100+ other never-before-seen stats.

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