The ongoing effects from the COVID-19 crisis have left brands and retailers awash with uncertainty in their preparations for the ever-important Q4 period. Holiday strategies that worked in the past are no longer suitable, as consumer behavior and priorities have drastically shifted.
Will shoppers buy fewer gifts this year? How much of their holiday shopping will be done online — and where?
This timely report uncovers in-depth data around how the pandemic has affected consumers’ spending habits, the impact on e-commerce, and how to ensure you meet the needs of your customers when, where, and how they shop this holiday season.