The 2020 holiday shopping season is shaping up to be the biggest yet for e-commerce — and for brands and retailers on Amazon, in particular, who saw Turkey Five impressions grow 109% compared to last year.

Yet, given the ongoing challenges from the COVID-19 pandemic, performance during these key shopping dates may have missed the targets you had set for your business.

In this guide, we provide best practices to help you accelerate post-Turkey Five sales, maximize profits on remaining inventory, and attract last-minute holiday shoppers.