Preparing for the first Amazon Prime Day in Q4 left brands and retailers awash with uncertainty. How would the new date impact shopper turnout? Should you have invested more in Prime Day or the upcoming Cyber Five?
With 51% of consumers viewing Prime Day as the kickoff to the holiday shopping season, driving performance during the event is crucial to your business’s sustained success for the remainder of Q4.
In this special report, we examine Feedvisor customer sales and advertising data across Amazon’s U.S. marketplace during Prime Day 2020, identifying key takeaways and performance indicators to share our insights for the remainder of the holiday shopping season.