The Amazon BacktoSchool Playbook 2020

With the absence of Prime Day in July and the persistent uncertainty around how students will continue their education, back-to-school (BTS) sales have been slow to take off this year.

To prepare for both at-home and in-school learning, BTS shoppers plan to spend more than ever before — and 43% say they will do more of their shopping online, according to the National Retail Federation.

In this dedicated playbook, discover the impact of COVID-19 on BTS shopping and learn how to adapt your marketing, pricing, and inventory strategies to resonate with consumers and capture demand.

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What’s Revealed in the Playbook?

  • Examples of steps Amazon has taken to secure a dominant role in back-to-school sales
  • BTS products broken out by category, including items that are new to school shopping lists this year
  • Strategies to drive maximum performance, such as catering your ad messaging to the current climate
  • How leveraging a technology solution powered by AI can help you monitor demand and drive incremental growth

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