50% of Amazon sellers utilize FBA as their primary fulfillment method, but just 24% use a combination of FBA and a merchant-fulfilled method like FBM.
What are the benefits of FBA versus FBM? Are there risks with relying heavily on one program over the other?
As e-commerce plays a growing role in consumers’ lives, having a diversified fulfillment strategy is increasingly important to keep up with demand and scale your business.