The Amazon Fulfillment Playbook

50% of Amazon sellers utilize FBA as their primary fulfillment method, but just 24% use a combination of FBA and a merchant-fulfilled method like FBM.

What are the benefits of FBA versus FBM? Are there risks with relying heavily on one program over the other?

As e-commerce plays a growing role in consumers’ lives, having a diversified fulfillment strategy is increasingly important to keep up with demand and scale your business.

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What’s Revealed in the Playbook?

  • Examples of products that are best suited for each fulfillment method
  • A rundown of fees and eligibility requirements for each model
  • Examples of unique FBA programs, such as Small and Light
  • Variables that factor into which fulfillment method, or combination of methods, is ideal for your business

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