U.S. direct-to-consumer (D2C) e-commerce sales are expected to grow by more than 24% in 2020, according to eMarketer. Yet, the COVID-19 pandemic revealed mounting challenges for these brands, particularly around their supply chains and delivery networks.
Should your D2C brand expand to Amazon to reach more consumers? What are the benefits of digitally native brands expanding to e-marketplaces?
In this playbook, uncover key traits that qualify a brand as D2C and how these brands can bolster their e-commerce strategy by leveraging Amazon to generate incremental exposure and sales.