The Direct-to-Consumer Playbook

U.S. direct-to-consumer (D2C) e-commerce sales are expected to grow by more than 24% in 2020, according to eMarketer. Yet, the COVID-19 pandemic revealed mounting challenges for these brands, particularly around their supply chains and delivery networks.

Should your D2C brand expand to Amazon to reach more consumers? What are the benefits of digitally native brands expanding to e-marketplaces?

In this playbook, uncover key traits that qualify a brand as D2C and how these brands can bolster their e-commerce strategy by leveraging Amazon to generate incremental exposure and sales.

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What’s Revealed in the Playbook?

  • A toolkit of what exactly constitutes a D2C brand and data-driven insights that support their rapid ascent in online retail
  • Popular D2C brands and the go-to-market tactics that fueled their success
  • Proven benefits of establishing an Amazon presence after launching a successful D2C brand, such as brand exposure and ROI
  • How digitally native brands can utilize Amazon in conjunction with their own D2C model

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