The “Turkey Five" is the peak of holiday selling. The sales growth and momentum generated over this period will set the tone for your business’s year ahead.

In the midst of the COVID-19 pandemic and an economic recession, what was the effect on holiday shopper turnout? Have e-commerce sales events lost their impact in an online-only retail climate?

In this special report, we examine Feedvisor customer sales and advertising data across Amazon and Walmart’s U.S. marketplaces during the Turkey Five sales period, identifying results and key takeaways to benchmark your performance and inform your strategy for the year ahead.