A maniacal focus on customer centricity is fundamental to Amazon’s growth and success. The retail giant has gained 14 million new Prime members over the last year alone.

With more online shoppers than ever before, what can you do to retain your customers that are new to e-commerce? How can you turn new digital buyers into loyal, repeat customers?

This playbook features specific strategies you can leverage to optimize the Amazon consumer journey, appeal to shoppers’ needs, and increase your customer retention rate.