When reflecting on your Amazon strategy over the last year, which areas of your business would have benefited from data-informed decisions compared with gut reactions?

As brands and retailers shift their strategies to better compete in 2021, automation — backed by data and e-marketplace expertise — should be top of mind.

This guide includes tactical examples of how you can automate key areas of your Amazon business, such as advertising, pricing, inventory management, assortment planning, and more.