Brands, Amazon, and the Rise of E-Marketplaces
A Report Based on a Survey of 1,000+ U.S. Brands

Despite Covid-19, 61% of brands on Amazon saw their overall revenue increase by up to 30% in 2020, a testament to Amazon's power and significance.

As more brands adopt an Amazon strategy, new trends have emerged that are key to understanding and outpacing the competition in a marketplace-driven economy.

In our third annual report, discover how over 1,000 leading U.S. brands leverage Amazon, e-marketplaces, advertising, and digital media to succeed in retail’s new normal.

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Key Insights at a Glance

  • 42% more brands are selling on Amazon this year versus last year.
  • 44% of brands see a 7x–10x return on Amazon Advertising.
  • 79% of brands generate 26%–75% of e-commerce sales via Amazon.
  • Plus more exclusive data from enterprise-level to Fortune 500 brands.

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